bTrend is the innovative solution that allows to transmit messages and multimedia contents thanks to Bluetooth technology (videos, MP3, catalogs, images, screensaver, games…) directly to the customers mobile phones, messengers and mobile devices.

bTrend is best defined to be "Proximity Marketing".

Proximity Marketing is an instrument through which it is possible to convey messages and multimedia content directly to the users mobile terminals, within a particular area.

The idea of proximity marketing is to take advantage of the potential of communications associated with the mobile telephony, reaching users directly on their mobile phones, smartphones etc. In this perspective, the proximity marketing allows the dissemination of information and multimedia content (Such images, video, music, applications, games, ring tones, etc.) to the users’ mobile terminals, usually present in a small and well-defined area.


A solution of proximity marketing requires the use of a wireless connectivity technology, For transferring data to the users’ mobile terminals. Bluetooth is the wireless connectivity technology most commonly used to do this, mainly for two reasons::

No cost: Bluetooth technology has no cost in using or accessing the service
Wide dissemination: Bluetooth is the more widespread wireless connectivity short-range technology, among smartphones and handhelds

bTrend is a Software solution that allows you to create and manage your advertising campaigns at no cost, thanks to Bluetooth technology.

bTrend consists of: Software and Bluetooth Antenna.

UPLOADING FILES FROM LOCAL PC
MANAGEMENT OF PROMOTERS OF VARIOUS STORES
MANAGEMENT OF PROMOTIONS OF EACH SINGLE PROMOTER
PREVIEW FILE






PROGRAMMING TIMER for scan time (specifies the frequency detection of devices)
Base Messages Campaign
Sequential Messages Campaign
Temporal Campaign Messages
BLACKLIST (List of devices that are not solicited by the current campaign)
Daily- weekly-monthly-annual STATISTICS
N. TOTAL SESSIONS >> MESSAGES ACCEPTED - REFUSED - FAILED
GRAPHIC SUMMARIES
ADVERTISING CAMPAIGNS MEMORY CALENDAR
FILE SUPPORTED TYPES (it depends by phone type)
VIDEO: 3GP, MPEG, AVI
IMAGES: JPEG, GIF ANIMATE, GIF
SOUNDS: MIDI, AMR, WAV, MP3, AAC
TEXT: TXT

Hard Disk 10 GB
RAM 128 MB
CD Drive
Windows 2000 / XP